Made to Stick: Why Some Ideas Survive and Others Die



Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick,…”

Made To Stick Epilogue

ISBN 10 : 9781588367471
ISBN 13 : 1588367479

Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to troub..

Switch

ISBN 10 : 9781448108213
ISBN 13 : 1448108217

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rat..

Decisive

ISBN 10 : 9781446493823
ISBN 13 : 1446493822

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you h..

Contagious

ISBN 10 : 9781451686593
ISBN 13 : 1451686595

New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people ta..

Ideas Que Pegan

ISBN 10 : 9788483566183
ISBN 13 : 8483566184

Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren...

Presentation Zen

ISBN 10 : 9780132901536
ISBN 13 : 0132901536

Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is..

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