Hooked: How to Build Habit-Forming Products



How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these…

Hooked

ISBN 10 : 9780698190665
ISBN 13 : 0698190661

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products..

Hooked

ISBN 10 : 9780143193524
ISBN 13 : 014319352X

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products o..

Hooked

ISBN 10 : 9780241971857
ISBN 13 : 0241971853

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards ..

Contagious

ISBN 10 : 9781451686593
ISBN 13 : 1451686595

New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people ta..

Traction

ISBN 10 : 9780976339601
ISBN 13 : 0976339609

Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founde..

Addiction By Design

ISBN 10 : 9780691127552
ISBN 13 : 0691127557

machines stems from the consumer, the product, or the interplay between the two. --..

The Lean Product Playbook

ISBN 10 : 9781118960875
ISBN 13 : 1118960874

This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: * Determine your t..

Leave a Reply

Your email address will not be published. Required fields are marked *